Online travel information does not look good. As a person that spends more than 10 hours a day on the Internet looking for any interesting travel related deal or tip to offer, I must agree that it really does not look good at all. But why? Because everything out there is pure copy, it is false, or it is intending to sell.
Let’s focus on the way those three bad methods of online travel information and how they are related. The intention to sell is the king. Intention to sell brings then to give false information. And the Internet effect causes that most people find out this information and writes it again in another place. That is then the case of pure copy… of false online travel information!
I do have a business, I do intend to sell. Don’t take me wrong, but trying to sell hiding data, offering things that do not exist, writing false statements about your travel products… that’s not the way to sell.
I used to work for a company that organized high level conferences or CEO’s and Vice-presidents of Fortune 500 companies. The sales reps, instead of telling this guys that the great thing about the conference was that it was a very high level one, only for very few fortunate people, which was the truth, told them that it was going to be a big event, 100 persons or more.
This, instead of creating sales, made the same sales and created a client dissatisfaction effect. It’s better to be happy to go to a very selective conference and find a very selective one than to go to a crowded conference and find out a very selective one. And in the travel industry it happens the same. Why do not simply tell the client what he or she is going to find in the place? Is your offer that bad? If it is, why you offer it then? Just to get money? What a shame, the aim of every travel related industry should be to help people get their dreams holidays accomplished.
When it comes to the pure copy problems, I think you all can understand that. Just open another browser window, look for any travel articles directory, and look at what the guys are writing there. You will almost always find the same old topics over and over again, in different words, in different levels of English, and with different variances and “forms of art”. I call forms of art to the variations (many times false as well) that every writer adds in order to make their articles different. This new personally added information will be also copied by other webmasters and so on. At every one of this cycles, online travel information gets more into misinformation.
That’s not working! We need real content, reliable content, and Google engines can be as good as you want, but as far humans do not check the content personally, the content you will find will always be the same, and the same false statements will be written down again and again. As more resources are available, online travel information is everyday further from the golden times.
Travel search engines? Come on! This is the solution for the ones that do not want to spend time looking for cheap flights, but they sell the engines as the ones that find the cheap flights. That is not true. They should sell those engines as the ones that allow you to save time and find the best standard published fare. And guess what! Affiliates catch this, and also write articles telling you that browsing Orbitz or Travelocity will give you the best travel deals. (Censored!!!). If you want the real deals, you need to go to human sources, either working hard yourself, or asking for help to persons that offer it for free. And I’m proud I do.
Concluding, I never will give up hope that some day the persons that try to help people giving away new and really interesting travel content will win the battle. Until then, we will keep fighting in the darkness.